There hardly ever arises an industry, great or small, licit or illicit, which does not, in turn, give rise to other industries. As Jonathan Swift rhapsodized:
So, naturalists observe, a flea Has smaller fleas that on him prey.
The great flea in this case is the Bootleg Industry, which preys on Lax Citizens. The smaller flea is represented by the type of thing expressed in the following letter, which was sent out last week to scores of reputable citizens in one of the larger cities of the country by a firm situate in one of the best streets: This is not front the Anti-Saloon League nor from a prohibition crank. It is from analysts who know their subjects.
You may use alcoholic beverages and, as the result, lay yourself open to the use of “bum booze.”
You take a drink occasionally, treat your friends when they come to your home or “set ’em up” for a buyer when he visits your office. How good is the stuff?
It is utterly impossible for anyone to judge the quality and contents of any beverage from either taste or appearance.
A chemical analysis will quickly and positively show the presence of foreign matter, and only a chemical analysis will do that.
The usual cost of a chemical analysis is six dollars. We have organized a special branch of laboratory to specialize in analysis of all types of beverages with the result that we can do that work at a tremendous saving.
Fifteen dollars a year will insure you against any bad “hooch” that you may have. It protects you as well as your friends.
We enclose a subscription blank for this special analytical service. Fill it out and mail it to us.
If you care to learn more of this detail of our work, just phone or write us. Our office is centrally located. Drop in to see us.
The cheapest form of life insurance you can obtain.
